Alba works with a principle she calls Price to Prize. She describes it simply: “If something speaks to you, you decide its value.” The true value of a piece, in her view, is the prize the viewer finds in it, not the number on the label.
How it works in the shop
Each print has a suggested price for A4, A3 and A2. Below the sizes there is a box marked Price to Prize. Tick it and you can type your own value. The only rule is a floor: the value cannot go below what it costs to print the piece on cotton rag paper, pack it and send it. Above that, the choice is yours.
The value you choose is the price you pay. It does not change the print: the paper, the inks, the signature and the packing are the same for everyone.
Why a floor at all
A print has real costs before it reaches you: the paper, the pigment inks, the tube or rigid mailer and the tracked postage. The floor makes sure a print never costs Alba money to send, so the principle can keep working for everyone.
Where it comes from
Alba writes that she is not selling art but sharing pieces of transformation, and that the real prize is the person who recognises the soul of the work. Price to Prize is that idea turned into a checkout.
If you cannot buy a print but want to support the work, you can also buy Alba a coffee. Every drawing starts with one.
